Pirelli, along with companies including Lamborghini, Ferrari, Maserati, Mercedes-Benz and Bridgestone, was recently selected as one of the “Digital Stars”  for 2022-2023 in Italy.

From April 2021 to March 2022, the ITQF (Istituto tedesco qualità e finanza, the German Institute for Technology and Finance), a leading independent European agency for corporate quality surveys, surveyed about 2,000 key companies operating in Italy that engage in industries such as food and beverage, automobile, machinery and electronics, consumer goods, chemicals and pharmaceuticals, energy and materials. Based on a comprehensive assessment of their technological development, innovation capabilities and digital management, a total of 300 tech companies were enlisted as the “Digital Stars” for 2022-2023.